naughtone is chuffed to top off a fantastic year by winning the Mixology North company of the year. Our year on year growth, British manufacturing, job creation, market perception and unique product range have earned us this award in 2012 ahead of our well respected and established contemporaries.

naughtone’s pop up showroom has officially popped up!!

We are showing all of our new products in a fantastic space on Great eastern Street in London. The exhibition will be running throughout October and all are invited, but please get in touch to let us know if you are planing to visit. New  products on show are the riley table, the construct stool and table, the hush low sofa and the cloud upholstery range plus we have new options for current product ranges.

Exhibition address:

76-80 Great Eastern Street, London EC2A 3JL (opposite the Hoxton hotel, 2 mins from Old St tube)

Contact: sales@naughtone.com

FX magazine have recently covered a beautiful design from SHH for for naughtone. London based designers SHH have cleverly used iconic naughtone detailing for this temporary bar and showroom space. The full rationale of the design is below, but suffice to say, naughtone is very happy with SHH’s understanding of the product range and creative interior.

The idea behind the pop-up ‘Pinch Bar’ is to allow existing and potential customers to experience Naughtone’s furniture through direct use, rather than observation– as well as taking the showroom environment to another level and adding some artful theatricality to the space.
The ‘Pinch Bar’ is named after a seat in Naughtone’s collection, which we have chosen to use in alternating green and grey as the seating for our pop-up dining area.  The backless seat has a relaxed and casual feel, making it a good fit.  At right angles to the dining table is a bar for guests to gather round on arrival.  The short-life plywood bar, which would double as a waiter station, is also based on the ‘Pinch’ seat in shape and profile.  Bar stools are Naughtone’s ‘Audrey’, whilst hexagonal ‘Pollen’ stools offer a further lower seating option.
For the dining table itself, we have chosen Naughtone’s Trace Table, directly mirrored by a bespoke overhead light, which replicates the table’s shape and is coated in electro-luminescent tape.  Further overhead drama is added by a hanging installation of multi-coloured examples of Naughtone’s ‘Ped’ chair, inspired by workshops, where every bit of available space is used.  At night-time, the ceiling area would be lit to maximise shadowplay from the hanging chairs.
The disposable tablecloth is laid anew each time, pulled from an industrial-feel roller set away from the table.  The paper cloth is illustrated by working drawings by Naughtone down the centre, with each place setting focusing on an iconic photograph of a Naughtone furniture piece, surrounded by sketches and production details.  Bespoke tableware uses abstracted geometric details from the working drawings.

The idea behind the pop-up ‘Pinch Bar’ is to allow existing and potential customers to experience Naughtone’s furniture through direct use, rather than observation– as well as taking the showroom environment to another level and adding some artful theatricality to the space. The ‘Pinch Bar’ is named after a seat in Naughtone’s collection, which we have chosen to use in alternating green and grey as the seating for our pop-up dining area.  The backless seat has a relaxed and casual feel, making it a good fit.  At right angles to the dining table is a bar for guests to gather round on arrival.  The short-life plywood bar, which would double as a waiter station, is also based on the ‘Pinch’ seat in shape and profile.  Bar stools are Naughtone’s ‘Audrey’, whilst hexagonal ‘Pollen’ stools offer a further lower seating option.For the dining table itself, we have chosen Naughtone’s Trace Table, directly mirrored by a bespoke overhead light, which replicates the table’s shape and is coated in electro-luminescent tape.  Further overhead drama is added by a hanging installation of multi-coloured examples of Naughtone’s ‘Ped’ chair, inspired by workshops, where every bit of available space is used.  At night-time, the ceiling area would be lit to maximise shadowplay from the hanging chairs.The disposable tablecloth is laid anew each time, pulled from an industrial-feel roller set away from the table.  The paper cloth is illustrated by working drawings by Naughtone down the centre, with each place setting focusing on an iconic photograph of a Naughtone furniture piece, surrounded by sketches and production details.  Bespoke tableware uses abstracted geometric details from the working drawings.

No staples required

We’re very proud of our latest addition to the range, the cloud sofa. Not just because its a useful, unique product but also because we’ve tried something new in our workshop. We’ll be making a video to show just what we mean, but in the meantime you can ask us if you like, and we’ll tell you all about it.   /http://www.naughtone.com/products/range/cloud/

Title: And the winner is…

A massive congratulations to Craig Meadows (edge architecture and design), who has been selected at random from hundreds of entrants as the winner of our Oliver Sweeney competition! A beautiful tattooed pinch stool and a gorgeous pair of tattooed Sweeneys worth a combined £800 are winging their way to you.

For those of you wondering what all the fuss is about, we got involved with Oliver Sweeney’s Sweeney Shoe Tattoo, which saw the iconic British shoe designer transform its seven stores, as well as Selfridges’ Men’s Shoe Departments, into pop up tattoo parlours, by supplying the furniture so that shoppers could relax in style while they had their shoes tattooed.  People came in their droves to have their new Sweeneys personalised by the company’s expert tattooists, whether this was with a tattoo to the upper leather of the shoe, or more discretely to the leather sole.

Enjoy your new leather goodies, Craig!