{"id":23617,"date":"2022-12-06T15:13:44","date_gmt":"2022-12-06T15:13:44","guid":{"rendered":"https:\/\/naughtone.wpengine.com\/us\/?p=23617"},"modified":"2022-12-15T15:55:45","modified_gmt":"2022-12-15T15:55:45","slug":"what-does-it-mean-to-be-sustainable","status":"publish","type":"post","link":"https:\/\/www.naughtone.com\/us\/news\/what-does-it-mean-to-be-sustainable\/","title":{"rendered":"What does it mean to be sustainable?"},"content":{"rendered":"<p>We asked NaughtOne Sustainability Manager, Bethany Willan, \u201cWhat does it mean to be sustainable?\u201d. She answered, \u201cfor us at NaughtOne, sustainability is a genuine commitment to reducing our impact on the environment. It goes deeper than ticking boxes and greenwashing. It means digging deep into everything you do, at every level of the business. Sustainability stretches from the materials we use, to the durability and lifespan of a product, to the end-of-life recycling process.\u201d<\/p>\n<p>From Day One, designing and making sustainable products has been a part of NaughtOne. From the first sketch to the last stitch, we do our best to reduce our environmental impact.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-23620\" src=\"https:\/\/naughtone.wpengine.com\/us\/wp-content\/uploads\/sites\/4\/2022\/12\/Image-1.jpg\" alt=\"\" width=\"900\" height=\"225\" srcset=\"https:\/\/www.naughtone.com\/us\/wp-content\/uploads\/sites\/4\/2022\/12\/Image-1.jpg 900w, https:\/\/www.naughtone.com\/us\/wp-content\/uploads\/sites\/4\/2022\/12\/Image-1-300x75.jpg 300w, https:\/\/www.naughtone.com\/us\/wp-content\/uploads\/sites\/4\/2022\/12\/Image-1-768x192.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>In the design process, we consider ethical material choices, production and storage efficiencies and ease of disassembly. Wherever possible we produce our products locally, with sustainably sourced materials and responsible suppliers.<\/p>\n<p>Material wastage and energy expenditure is kept to a minimum, with minimal machinery use and efficiently cut fabrics. Distribution is also kept local where possible to reduce the carbon footprint and miles travelled of each product.<\/p>\n<p>At the end of their life, products can be easily disassembled, and a large percentage of each product can be either recycled or reused. We also accept product returns at the end of their life, via our Take-Back Programme.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-23619\" src=\"https:\/\/naughtone.wpengine.com\/us\/wp-content\/uploads\/sites\/4\/2022\/12\/Image-2.jpg\" alt=\"\" width=\"900\" height=\"225\" srcset=\"https:\/\/www.naughtone.com\/us\/wp-content\/uploads\/sites\/4\/2022\/12\/Image-2.jpg 900w, https:\/\/www.naughtone.com\/us\/wp-content\/uploads\/sites\/4\/2022\/12\/Image-2-300x75.jpg 300w, https:\/\/www.naughtone.com\/us\/wp-content\/uploads\/sites\/4\/2022\/12\/Image-2-768x192.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Bethany goes on to say, \u201csustainability shouldn\u2019t be viewed as an obstacle. Being actively sustainable doesn\u2019t just benefit the environment. By creating quality, sustainable, and long-lasting products, and moving away from a \u2018disposable\u2019 mindset, we also create happy, long-standing clients.\u201d She says, \u201cThis is just the start; our commitment and desire to help everyone create a more sustainable future grows with every product we design and make.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We asked NaughtOne Sustainability Manager, Bethany Willan, \u201cWhat does it mean to be sustainable?\u201d. She answered, \u201cfor us at NaughtOne, sustainability is a genuine commitment to reducing our impact on the environment. It goes deeper than ticking boxes and greenwashing. It means digging deep into everything you do, at every level of the business. Sustainability [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":23618,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-23617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/posts\/23617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/comments?post=23617"}],"version-history":[{"count":0,"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/posts\/23617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/media\/23618"}],"wp:attachment":[{"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/media?parent=23617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/categories?post=23617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/tags?post=23617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}