reduce our scope 3 emissions<\/a>.<\/p>\nPricing that makes sense regionally<\/h6>\n
Local materials and manufacturing reduce exposure to fluctuating global freight costs, tariffs, and duties, creating more consistent regional pricing and protecting budgets..<\/p>\n
Regional compliance<\/h6>\n
We can more easily meet differing regulations between countries ensuring every product is compliant in its region.<\/p>\n
Communities benefit<\/h6>\n
Local manufacturing supports regional jobs and keeps investment circulating in the places where our products are used.<\/p>\n
![\"\"](\"https:\/\/www.naughtone.com\/us\/wp-content\/uploads\/sites\/4\/2026\/02\/DSCF3988.jpg\")
<\/p>\n
How we localise<\/h4>\n
All new product development and Custom Studio (our non-standards service) are led from our UK factory – our centre of excellence. Every product is perfected here before it\u2019s localised for other regions, ensuring consistency in design integrity and craftsmanship worldwide.<\/p>\n
We don\u2019t rely on a single super factory in each region. Instead, we partner with specialist OEMs (original equipment manufacturers) who can manufacture to our exacting standards. We only approve these partners when we can\u2019t tell the difference between what they make and what we make in our factory.<\/p>\n
This approach matters because it protects product quality, reduces single-point-of-failure risks, preserves craft in each category, and means we can promise design and engineering continuity across regions.<\/p>\n
And because these partners are rooted in their local supply chains, they can source materials in ways that reduce miles and increase reliability.<\/p>\n
What \u2018fully local\u2019 means (and why it matters)<\/h4>\n
Localisation is sometimes understood as \u2018assembled locally\u2019. In practice, this can mean importing complete kits of parts from elsewhere and putting them together in region.<\/p>\n
That\u2019s one approach \u2013 but it\u2019s different from a genuinely local supply chain. We aim to localise as fully as possible: materials, components, and assembly.<\/p>\n
We also acknowledge where that isn\u2019t yet possible. For example, a small number of components for localised products still cross regions. Where that’s the case, we promise transparency – as well as a determined effort to close those gaps.<\/p>\n
This clarity matters: a truly local supply chain means better reliability, fewer imported components, and clarity for customers who need assurance on compliance, sustainability and regional standards.<\/p>\n
What\u2019s next<\/h4>\n
Across our regions, more products are being localised all the time, and our ambition is to launch all future products with localisation in place from day one. It\u2019s a challenging goal, but we like that.<\/p>\n
We\u2019re also strengthening transparency around supply chain data, carbon reporting, and material sourcing.<\/p>\n
For us, localisation is about more than manufacturing. It\u2019s a set of choices about how to reduce harm to the planet, support communities, and give customers a better deal. It strengthens our global promise: wherever you are in the world, we promise the same quality of service and the same quality of product.<\/p>\n
If you\u2019d like to know more about how localisation affects a specific product or region, please get in touch.<\/a> We\u2019re always happy to help.<\/p>\n","protected":false},"excerpt":{"rendered":"We sell globally, supporting customers all over the world with the same products, same quality, and the same trusted NaughtOne team.<\/p>\n","protected":false},"author":13618,"featured_media":41372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83,130],"tags":[],"class_list":["post-41370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-sustainability"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/posts\/41370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/users\/13618"}],"replies":[{"embeddable":true,"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/comments?post=41370"}],"version-history":[{"count":0,"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/posts\/41370\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/media\/41372"}],"wp:attachment":[{"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/media?parent=41370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/categories?post=41370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/tags?post=41370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}