{"id":41378,"date":"2025-12-10T09:18:29","date_gmt":"2025-12-10T09:18:29","guid":{"rendered":"https:\/\/www.naughtone.com\/us\/uncategorized\/naughtone-introduces-product-ids-for-mimo-percy-pippin-and-riley\/"},"modified":"2026-02-18T08:32:45","modified_gmt":"2026-02-18T08:32:45","slug":"naughtone-introduces-product-ids-for-mimo-percy-pippin-and-riley","status":"publish","type":"post","link":"https:\/\/www.naughtone.com\/us\/news\/naughtone-introduces-product-ids-for-mimo-percy-pippin-and-riley\/","title":{"rendered":"NaughtOne launches Product IDs"},"content":{"rendered":"<p>Four NaughtOne products manufactured in our UK factory now feature discreet QR codes that link directly to information on how to easily repair, reuse, recycle, and responsibly dispose of the product at end of life, as well as care advice, sustainability data, warranty details and certifications.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-41380 size-large\" src=\"https:\/\/www.naughtone.com\/us\/wp-content\/uploads\/sites\/4\/2026\/02\/NTO_PIP_Product_ID_Manufacturing_004-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.naughtone.com\/us\/wp-content\/uploads\/sites\/4\/2026\/02\/NTO_PIP_Product_ID_Manufacturing_004-1024x683.jpg 1024w, https:\/\/www.naughtone.com\/us\/wp-content\/uploads\/sites\/4\/2026\/02\/NTO_PIP_Product_ID_Manufacturing_004-300x200.jpg 300w, https:\/\/www.naughtone.com\/us\/wp-content\/uploads\/sites\/4\/2026\/02\/NTO_PIP_Product_ID_Manufacturing_004-768x512.jpg 768w, https:\/\/www.naughtone.com\/us\/wp-content\/uploads\/sites\/4\/2026\/02\/NTO_PIP_Product_ID_Manufacturing_004-1536x1024.jpg 1536w, https:\/\/www.naughtone.com\/us\/wp-content\/uploads\/sites\/4\/2026\/02\/NTO_PIP_Product_ID_Manufacturing_004.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>With this initiative we\u2019re not just thinking about today\u2019s sale \u2013 we\u2019re considering the life of the product after it leaves our factory. With Product IDs, future owners many years from now will be able to more easily extend the life of our products and therefore reduce waste \u2013 the cornerstone of circularity.<\/p>\n<p>This project pushed us to learn and grow. It wasn\u2019t easy. One of the biggest challenges we faced was the availability and quality of real-time data from our supply chain. Many of our suppliers simply didn\u2019t have the systems or resources in place to support this level of data sharing. But rather than see this as a barrier, we embraced it as an opportunity to learn from one another, problem-solve together, and deepen our partnerships along the way.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-41379 size-large\" src=\"https:\/\/www.naughtone.com\/us\/wp-content\/uploads\/sites\/4\/2026\/02\/NTO_PIP_Product_ID_Manufacturing_002-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.naughtone.com\/us\/wp-content\/uploads\/sites\/4\/2026\/02\/NTO_PIP_Product_ID_Manufacturing_002-1024x683.jpg 1024w, https:\/\/www.naughtone.com\/us\/wp-content\/uploads\/sites\/4\/2026\/02\/NTO_PIP_Product_ID_Manufacturing_002-300x200.jpg 300w, https:\/\/www.naughtone.com\/us\/wp-content\/uploads\/sites\/4\/2026\/02\/NTO_PIP_Product_ID_Manufacturing_002-768x512.jpg 768w, https:\/\/www.naughtone.com\/us\/wp-content\/uploads\/sites\/4\/2026\/02\/NTO_PIP_Product_ID_Manufacturing_002-1536x1024.jpg 1536w, https:\/\/www.naughtone.com\/us\/wp-content\/uploads\/sites\/4\/2026\/02\/NTO_PIP_Product_ID_Manufacturing_002.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Product IDs are the first step in a wider programme to launch Digital Product Passports across the NaughtOne portfolio. Digital Product Passports will build on the information provided by Product IDs, but go further \u2014 including details such as chemical composition, when the product was made, and who it was made by.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Four NaughtOne products manufactured in our UK factory now feature discreet QR codes that link directly to information on how to easily repair, reuse, recycle, and responsibly dispose of the product at end of life, as well as care advice, sustainability data, warranty details and certifications. With this initiative we\u2019re not just thinking about today\u2019s [&hellip;]<\/p>\n","protected":false},"author":14501,"featured_media":41380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,131],"tags":[92,93],"class_list":["post-41378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-esg","tag-circular-economy","tag-sustainability"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/posts\/41378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/users\/14501"}],"replies":[{"embeddable":true,"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/comments?post=41378"}],"version-history":[{"count":0,"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/posts\/41378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/media\/41380"}],"wp:attachment":[{"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/media?parent=41378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/categories?post=41378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/tags?post=41378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}