{"id":7069,"date":"2015-06-11T16:18:23","date_gmt":"2015-06-11T15:18:23","guid":{"rendered":"https:\/\/naughtone.wpengine.com\/us\/?p=7069"},"modified":"2015-06-11T16:18:23","modified_gmt":"2015-06-11T15:18:23","slug":"naughtone-is-ten-interview-with-sales-director-matt-welsh","status":"publish","type":"post","link":"https:\/\/www.naughtone.com\/us\/news\/naughtone-is-ten-interview-with-sales-director-matt-welsh\/","title":{"rendered":"naughtone is ten: interview with matt welsh"},"content":{"rendered":"

naughtone is ten: interview with matt welsh<\/a><\/h2>\n

As naughtone hits it’s 10th birthday, we speak to naughtone’s Sales Director Matt Welsh about all things naughtone.<\/p>\n

\"matt-BW\"<\/a>Most pivotal year and why?<\/strong><\/p>\n

l\u00a0would say 2015, following our successful 2014 sales year. lt\u2019s given us confidence to invest in increasing our sales team, widening our sales reach and focusing on becoming a globally accessible organisation. We have invested further into our products, rounding off our portfolio and identifying the gaps in our product offering. Ensuring we have a fantastic, exciting but really\u00a0usable\u00a0portfolio. A focus on growing well, not just going\u00a0everywhere and failing, but investing into the infrastructure of the business enabling us to not only sell but deliver products.<\/p>\n

“<\/i>We don’t follow.. We speak to our clients and find out what they are looking for and which products don’t exist.”<\/h2>\n

Who does naughtone cater for?<\/strong><\/p>\n

We aim to provide products and options to cover most sectors, from hospitality, healthcare and retail to education and commercial office. \u00a0We try to offer enough options to cover most types of project.<\/p>\n

\"Blyth---interior-shot-with-special-fold-table-and-viv-chairs\"<\/a>Has this changed in the last ten years<\/strong>?<\/p>\n

Prior to me joining the business l\u00a0can\u2019t really answer for Mark and Kieron\u2019s direction of the company but since l\u00a0joined we\u2019ve set a very clear objective for our sales approach and we have stuck to that come hell or high water and it\u2019s paid off. We aim to cross sectors, we aim to offer options to suit specific requirements. That is unique.<\/p>\n

Does that make naughtone stand out from its competitors?<\/strong><\/p>\n

lt gives us a unique approach to flexibility. Offering simple customisation options as a standard \u2013 which is very unique in the marketplace. We don\u2019t follow. You can definitely see where a lot of our competitors are getting this inspiration from, we sit back from the market and look at what we feel it needs. We speak to our clients and find out what they are looking for and which products don\u2019t exist. That\u2019s how we set a lot of design projects internally. We look for what\u2019s not out there!<\/p>\n

\"rhyme\"<\/a>naughtone designs, manufactures and sells furniture. ls that unusual?<\/strong><\/p>\n

lt\u2019s probably slightly unusual. Many people in the market say they do those things, once you scratch beneath the surface it becomes quite obvious that they either don\u2019t design, or they don\u2019t manufacture. The fact we do everything is quite unique. We have a very strong design team, Our manufacturing facility is equipped with an artisan skill-set that l\u00a0think is\u00a0unrivaled,\u00a0and we have a very focused sales team who understand the brand and how to get the most out of the marketplace.<\/p>\n

“…Our manufacturing facility is equipped with an artisan skill-set that I\u00a0think is unrivaled.” \u00a0<\/strong><\/h2>\n

Any surprise market success?<\/strong><\/p>\n

l\u00a0wouldn\u2019t say any of our success has been a surprise. We thoroughly plan any new ventures, any new markets and how we approach them. However, sometimes the speed with which they take off is a fantastic surprise.<\/p>\n

Any plans for market expansion?<\/strong><\/p>\n

We are going to continue our global growth. We don\u2019t want to be seen as just a British brand, we want to be a brand that makes its furniture proudly in Britain but is available globally.<\/p>\n

Any favourite naughtone projects?<\/strong><\/p>\n

l\u00a0can\u2019t name one in particular but l\u00a0get really excited by the high tech brands and the leaders in culture and commerce like Nike and Coca-Cola.\u00a0 The high tech brands like Facebook<\/a>, Amazon, Google<\/a>, Twitter<\/a>, LinkedIn<\/a> \u2013 are pushing the boundaries of what an office may look like or should look like \u2013 their move away from cellular systems and desks to very informal collaborative working is inspirational. Our client list makes us all immensely proud.<\/p>\n

\"Always<\/a>Where do you see naughtone in ten years?<\/strong><\/p>\n

lt\u2019s difficult to say as the market and our business is changing so quickly but our aim is to stay ahead of the curve and continue to enjoy it!<\/p>\n

Find out more about naughtone turning 10 in our June newsletter. Subscribe via our homepage<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

naughtone is ten: interview with matt welsh As naughtone hits it’s 10th birthday, we speak to naughtone’s Sales Director Matt Welsh about all things naughtone. Most pivotal year and why? l\u00a0would say 2015, following our successful 2014 sales year. lt\u2019s given us confidence to invest in increasing our sales team, widening our sales reach and […]<\/p>\n","protected":false},"author":2,"featured_media":7071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-7069","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-news","post_format-post-format-image"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/posts\/7069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/comments?post=7069"}],"version-history":[{"count":0,"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/posts\/7069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/media\/7071"}],"wp:attachment":[{"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/media?parent=7069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/categories?post=7069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.naughtone.com\/us\/wp-json\/wp\/v2\/tags?post=7069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}