“It still blows customers’ minds that our extensive product portfolio of 46 product ranges translates into over 3 million possible iterations with the range of choice we offer as standard.”
NaughtOne International Sales Director, Chris Hagan, gives us his perspective on how furniture has the power to shape and transform spaces.
“One of the principles of NaughtOne that really endeared me to the brand was the way in which creativity, flexibility and choice wasn’t stifled and compromised”, says Chris. “We work in a creative industry and interact with creative people everyday. I have had the joy of working in the contract interiors sector for 20 years and it always seemed counterintuitive that furniture companies restricted the choice on product bases to black, white or chrome, and would only offer a handful of fabric ranges that specifiers could work with to create solutions to the interiors they were designing.”
Chris joined NaughtOne over 10 years ago and says that having the ability to offer such varied choices across different RAL colour bases, huge choices of fabrics and multiple finish options on table tops really helped to position the NaughtOne portfolio in the market. Commercial environments are constantly changing. We create furniture for modern spaces, providing new solutions that bring a room to life. Our furniture offers people flexibility and variety, allowing for more potential.
“The fact that specifiers could be creative and take our product range as a blank canvas to bring to life their interior design intent allowed us to grow fantastic relationships with our customers and become a go-to brand for offering great quality highly adaptable and flexible solutions for modern interiors.”
NaughtOne products are designed to define a new era in modern spaces, providing solutions away from the desk that empower the workplace. Our timeless design, customisation, and material possibilities allow architects and specifiers to express their clients’ identity without compromise.
He adds, “it still blows customer’s minds that our extensive product portfolio of 46 product ranges translates into over 3 million possible iterations possible with the range of choice we offer as standard.”
View our extensive range of finish options here.
