Carbon baselining
Find out about our Scope 1, 2 and 3 emissions and how baselining helped us identify hotspots within our business and supply chain.
We believe that if you run a business you have a responsibility to minimise the harm you do to the planet.
Our 2024 Sustainability Report spells out the steps we’re taking to reduce carbon emissions, remove waste, empower our communities and improve the materials we use.
It shows what we learnt from carbon baselining, material impact analysis, freight emission analysis and product lifecycles assessments, and it sets out the ways in which we’re using this data to make impactful, lasting changes to the way we do business.
We’ve developed four strategic pillars that build on our longstanding sustainability commitments to guide us in the future, setting out tangible objectives that are backed by robust, meaningful action.
Download the report for a deep dive into NaughtOne’s sustainability approach.
Find out about our Scope 1, 2 and 3 emissions and how baselining helped us identify hotspots within our business and supply chain.
See exactly what steps we're taking this year on the journey to meeting our 2030 goals.
Learn about the approach we took to understand the environmental impact of our products throughout their lifecycle.
Find out about our Scope 1, 2 and 3 emissions and how baselining helped us identify hotspots within our business and supply chain.
See exactly what steps we're taking this year on the journey to meeting our 2030 goals.
Learn about the approach we took to understand the environmental impact of our products throughout their lifecycle.
For businesses like ours with a global product portfolio, localisation is a key tool in reducing our carbon footprint.
By working with trusted manufacturing partners around the globe, we’re able to cut emissions associated with freight, support local communities and reduce lead times for our customers.
We first localised product in North America in 2016, because it was and still is our largest market, accounting for over 60% of our revenue. Since then, we have localised over 40 product ranges and now 90% of products we sell are manufactured in the same country or region as the end user.
Over the past year, we have localised four product ranges in Asia (including Dalby – pictured) and are planning to localise a further three product ranges in Asia over the next 12 months.
Because we’re committed to removing waste from our products and processes, the Pippin Lounge Chair, which was launched in 2023, is designed according to the principles of circularity.
All the components fit together and come apart like a 3D puzzle. Any piece can be extracted and repaired, replaced, recycled or reprocessed.
Like all our products, Pippin is built to last and backed with our standard 10-year warranty, but since we don’t use glue or staples anywhere, at end of life all of the materials can either be reused, recycled or recovered.
Pippin wasn’t our first intentionally circular product: that was the Ever Chair & Sofa, launched in 2021. It’s part of our stated goal to apply the waste hierarchy theory to the design of all future products.
By adapting the way we manufacture our Polly, Ruby and Viv chairs, we’ve been able to save 26,830kg of virgin material.
Polly takes its name from the material from which the seat shell is made; polypropylene. The same material is used in Viv and Ruby.
Polly, Viv & Ruby shells are made from 80% polypropylene and 20% glass fibre. After extensive testing, we were able to adapt the manufacturing process to switch 50% of the plastic content to post-industrial recycled polypropylene for three of the dark colourways (Black Grey, Steel Blue and Moss Green) without affecting the look or feel of the product.
For the shells we use inside Viv, we were able to move 100% of the plastic content to be post-industrial recycled polypropylene.
We launched the revised recycled version in 2022, and since then we have saved 26,830kg of virgin material.We’re continuing to explore ways we can improve materials with the goal that by 2030 all the plastics in our products will be recycled or biodegradable.
Carbon Literacy teaches individuals and organizations about the science of climate change, the sources and impacts of carbon emissions, and practical ways to reduce their carbon footprints.
When we started work on this report we asked our people what sustainability meant to them. To our surprise many found it a difficult question to answer. Why was that?
Sustainability is a complex topic and it has become very hard for people to understand what’s really happening to the environment, never mind what they can do about it.
To cut through the noise and embed our sustainability strategy within the culture here at NaughtOne, we joined forces with the Carbon Literacy Project to offer training about what greenhouse gases are and how to reduce them.
To complete the training, participants must make a personal and team pledge to reduce their own carbon emissions. So far, we’ve made 43 individual personal pledges and eight teams have made group commitments to reduce their carbon impact through their work.
In the beginning we focused on nurturing relationships with local suppliers and producers.
85% of our partners were within 50 miles of our Yorkshire HQ. We continue to work closely with local suppliers to this day.
We’ve always offered generous warranties, believing that longevity is a key pillar of sustainability.
In 2010 our warranty increased from three to five years, and now sits at 10.
Environmental certifications are standard in the furniture industry today, but it wasn’t always the case.
In 2014 we led the way with FISP certification, following that with ISO14001 and FSC two years later. In 2015 we started publishing detailed environmental summaries for all products.
As international sales grew, our idea of ‘local’ had to change. With North America emerging as our largest market we started localising manufacturer with trusted local suppliers – reducing the carbon impact of freight miles.
Today 90% of our global products have local manufacturing partnerships.
Not everyone knows what to do with furniture when it reaches its end of life.
In 2019 we launched our Global Take-Back Programme so customers anywhere in the world can turn to us when they no longer need their NaughtOne product. We make sure it is properly re-used, refurbished or disposed of.
The Ever Chair & Sofa used the principles of the waste hierarchy theory to radically reimagine furniture design.
We followed that with the circular-by-design Pippin Lounge Chair in 2023 and there’s much more to come.
An international standard for environmental management systems that demonstrates a commitment to environmental sustainability and compliance with relevant legislation.
A certification scheme aimed at promoting sustainable practices within the furniture industry.
An international organisation that certifies that forests are managed sustainably. FSC certified products use wood and paper from responsibly managed forests that provide environmental, social and economic benefits.
A global body that promotes sustainable forest management through independent third-party certification.
SCS Indoor Advantage™ Gold Furniture is a global air quality certification that ensures that building materials, furniture, and other indoor products meet strict criteria for low emissions of volatile organic compounds (VOCs).
HPDs (Health Product Declarations) are standardised reports that provide transparency in disclosing the materials, chemicals and health hazards associated with a product.
Our decade-long warranty is proof of our commitment to robust engineering and durable design, built on our belief that long-lasting products are essential to sustainable business practice.
We believe in making a difference by showing what can be done – both through radical innovation and small everyday changes. And we don’t want to keep it to ourselves: we’re sharing our journey with our peers, suppliers, customers and community in the hope that the conversation it starts helps us to achieve greater change together.
If you'd like to join that conversation - or you'd simply like to understand more about our strategy - please get in touch. Our Sustainability Manager, Bethany Willan, would love to hear from you.
