Kieron Bakewell is living the American dream, having just been crowned best international exporter at The Telegraph Trade Awards for his company’s impressive efforts Stateside.
His furniture business, naughtone, makes lounge chairs, barstools, desk pods and more that are ordered to fit out workplaces at some of the world’s biggest brands, including Facebook, Microsoft and Amazon. Sales to the US account for 60pc of its £23m turnover.
There’s a tendency for furniture firms to start local when it comes to exports, he explains. They begin with Europe and then the Middle East, but the US offers richer rewards. “It’s trying to catch up with European design, so it’s a huge opportunity,” says the co-founder. “Americans love Brits and British design.”