naughtone has unveilled the most recent and luxurious addition to our multi-purpose, free standing furniture portfolio; Fiji lounge chair.
naughtone, based in Yorkshire, UK, has grown exponentially over the past two years, with North America forming an increasingly large part of the market, so much so that the we were placed first in The Sunday Times Export Track 100 and number 39 in the Sunday Times Fast Track 100 for 2017. Our highly skilled team recognise the importance of differentiating and designing products for a variety of markets.
Designed by our in-house design team in 2018 from a desire to offer more choice within the current collection of lounge chairs, this new product is an indulgence of one naughtone’s core strengths; upholstery. Offering choice is a big motivation for us, as we observe the consistent demand for unique interiors and the hunger for flexible working environments. The launch of the Fiji chair therefore allows architects and designers to completely tailor the look of the lounge chair to be incorporated into any scheme.
Named lovingly after the research and development space where the chair was organically developed and collaborated upon, Fiji performs a similar role to other lounge chairs within the naughtone portfolio, that includes Hush and Always Lounge. The reasonably upright sit and compact footprint is ideal for a variety of individuals and a multitude of situations such as hotel lounges, lobbies and break out spaces.
Fiji offers a significantly different aesthetic to the other naughtone lounge chairs, as the luxurious and plush upholstery provides a welcoming cocoon-esque retreat. Fiji responds well to the increased demand for domestic feeling products with commercial applications; individuals now feel more comfortable to engage with collaborative working or learning, and Fiji’s tactility and practicality acknowledges this.
Fiji aims to surprise with it’s secret swivel base, that makes the chair more dynamic and collaborative, offering users the opportunity to turn away and tune out from a situation. Fiji has a tailored outer shell and a contrasting soft and rooshed interior, that can be upholstered in almost any fabric, with a two tone option also.
The Fiji chair is designed and built with naughtone’s established tradition of quality. The chair is robust and upholstery detailing, immaculate. The Fiji chair is FSC® certified, the inner wooden frame is responsibly sourced, precisely CNC cut and then assembled by hand in Yorkshire, UK. The highest quality foams and cushion fillings are used and the chair is covered by naughtone’s Global 5 Year Warranty.