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NaughtOne at NeoCon and Design Days

NeoCon serves as the world’s leading platform and most important event of the year for the commercial interior design industry. Running since 1969, NeoCon sees architects, designers, dealers, manufacturers, media and the rest, visiting from across not only the US, but much further afield. 

The event, held in the Merchandise Mart in Chicago, has nearly 1 million square feet of exhibition space, featuring game-changing products and services from more than 400 leading companies and emerging players as well as industry partners — providing unparalleled access to the latest and most innovative solutions in commercial design. Year-on-year we see increasing success at NeoCon, but this year, we also had an additional space for Design Days in the Pavilion, Floor 3, Herman Miller of Fulton Market, allowing us to showcase both sides of our philosophy; Absolute Simplicity, Infinite Possibility. 

Each June, over 40,000 people from across the global design community gather in Chicago to celebrate the latest in design and architecture at the NeoCon and Design Days events. So, in showcasing at both venues it enabled NaughtOne to reach an incredible audience; the praise was overwhelming. It created the perfect stage for the new product launches, Pippin and Morse Table System, as well as a great setting for the preview of Percy; a lounge chair that will launch later in the year. 

NeoCon was off to a flying start, first thing on Monday morning when Morse Table System was awarded GOLD in the Furniture: Task Tables category for Best of NeoCon. A hallmark of NeoCon since 1990, Best of NeoCon is the official awards program honoring outstanding new products from exhibiting companies across a wide range of verticals and NaughtOne is thrilled to have been recognised.

Absolute Simplicity – The NaughtOne showroom in the Merchandise Mart is a functioning showroom, showcasing NaughtOne’s full portfolio in comprehensive workplace, hospitality and educational settings by featuring a tonal and sophisticated palette. It perfectly communicates our character, whilst displaying the latest and most popular product ranges in an honest, refined and inspirational way.

Infinite Possibility – The Pavilion: Floor 3, Herman Miller, Fulton Market is an exhibit focusing on the relaunch of the NaughtOne brand as well as three new major product launches while highlighting abundant choice and flexibility. The space is restrained and timeless in its design and aesthetic, showcasing NaughtOne’s broad finish options, environmental credentials and flexibility within one space. This exhibit will be available to view for 6 months.

Our showrooms are available to view by appointment only. Please email

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