Designed by William Russell Architects
Pentagram’s new London office brings together the studio’s multidisciplinary practice under one roof, creating a flexible, collaborative environment that reflects its globally respected design ethos. The space was conceived to support a wide range of working styles – from focused individual work to dynamic team collaboration – while maintaining a refined, timeless aesthetic with creativity at its heart.
To support these needs, the Morse table system designed by John Tree for NaughtOne was specified throughout the office, providing a robust and adaptable solution for the studio’s primary workspaces.
Defined by its rational structure and understated geometry, Morse provides a calm, functional foundation for a fast-paced creative workplace. Its presence is deliberate but unobtrusive, allowing ideas, process and people to remain the focus. The flexibility of the Morse system was key to its selection, with neat cable management, optional integrated power, and a useful collection of dot-dash accessories.
Configured for individual desks and shared working areas, the tables adapt easily to different team sizes and working styles, supporting the evolving nature of Pentagram’s practice. The system’s clean lines and engineered simplicity sit comfortably within the architectural language of the space, reinforcing a sense of order without imposing a visual hierarchy.
