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naughtone is ten: interview with mark hammond

naughtone is ten: interview with mark hammond

As naughtone hits it’s 10th birthday, we speak to naughtone’s Director Mark Hammond about all things naughtone.MARK NEW BW

Most pivotal year and why?

naughtone has been particularly fortunate in that each year has been special in its own way. Obviously the first year with its first award nominated design and first prestigious client in the form of the BBC was an exciting start to the journey. This tenth year is also particularly special as we’re lucky to celebrate it with a committed and talented team and reflect on four fantastic new product launches whilst continuing to offer products to the great and the good.

“…The first year with its first award nominated design and first prestigious client in the form of the BBC was an exciting start to the journey.”

Has naughtone stayed true to its brand values?

Our early commitments to good quality well thought out design has become a cornerstone on which to base our portfolio. l believe keeping strong brand values in this way has allowed our range to grown and compliment each other whilst maintaining the integrity we always try and take in regards to design and production.naughtone BBC W127LOW

What’s changed?

There’s more of us! As the business has grown we’ve been able to bring on board some really talented people. The opportunity to approach each new design, marketing and production challenge with as much knowledge as we currently do is really exciting. This talent extends to north America and Europe which isn’t bad for a few furniture geeks from T’Yorkshire!

How does naughtone’s manufacturing standards compare to other market competitors?

As an industry British manufacture has come a long way over the past ten years. l believe our once dying car industry harmed the perception of what British manufacture actually was. Both the UK furniture and fashion industry has re-instated that we can achieve the high quality we were once so globally admired for. l feel lucky that we’ve been a part of this very important shift.hush-bases-in-production

Where do you see naughtone in ten years?

Whilst 3d printing development continues at a great pace its exciting we have young upholsters and apprentices learning the trade in our factory in Yorkshire.  There is always going to be something engaging and real about a product made using knowledge and skill. Embracing this eye for detail but complimenting it with modern technologies feels like a really honest way of maintaining the beauty of both approaches.

“There is always going to be something engaging and real about a product made using knowledge and skill.”  

AL lounge LOW

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